Client Spotlights
Red
Sun Farms
Show: GPFS for G
Location: Orlando
Industry: Business, Food & Beverage
Show
Overview
The Global Produce and Floral Show attracts over 20,000 participants in the food industry. At this show, growers, shippers, fresh produce and businesses across the supply chain come together to exhibit. Every year, Absolute Exhibits has had a large presence at this show, creating some of the most inventive and stand-out exhibits on the trade show floor.
Concept &
Design
Red Sun Farms wanted their exhibit to reflect their roots—literally. As one of the largest fully integrated high-tech greenhouse companies in North America, they own and operate farms across Canada, Mexico, and the United States. The exhibit had to capture this scale and innovation with a greenhouse-inspired look, symbolizing their advanced agricultural technology and sustainable farming practices.
Challenge
The challenge was to create a space that not only showcased their fresh vegetables but also told the story of their journey—from seed to market. They needed a dedicated retail section to engage major buyers like Costco, while also ensuring the booth provided a welcoming environment for meaningful client interactions.
Solution
We designed a space that offered both style and substance. A relaxed, greenhouse-like atmosphere was created for casual client interactions, with a separate private business meeting room for more in-depth discussions. The exhibit seamlessly guided attendees through Red Sun’s story, using a museum-style display to walk them chronologically through the seed-to-market process. Traffic flow was carefully managed to keep the booth accessible while maintaining an engaging experience for all visitors.
Results
The exhibit was a standout, winning Best of Show. Red Sun Farms’ story was not only beautifully told, but their presence at the event left a lasting impression on both attendees and industry peers.
Testimonial
“I wanted to take this opportunity to say thank you to the whole team at Absolute Exhibits for their ongoing support & willingness to help. The team delivers a level of professionalism and dedication that make this process much easier. It is always a pleasure working with your team!”- Leona Neill, Red Sun Farms.